Maker Atlas/Smoothie Lab/What The Kale?!
Smoothie LabSM-007

What The Kale?!

kale powder

Kale powder broke the portrait rule and somehow made the rule look nervous.

✓ DESIGN FINALIZED✓ PACKAGING ARTWORK READY

The full label set is organized and ready for the next packaging run.

What The Kale?! front label
INSIDE THE PRODUCT WORLD

One ingredient.
A whole visual universe.

What The Kale?! is the Smoothie Lab vegetable outlier: bold, square-fronted, and entirely uninterested in behaving like a wellness brochure.

Smoothie Lab visual worldSmoothie Lab
THE MAKER STORY

How this one
found its personality.

What The Kale?! is the Smoothie Lab vegetable outlier: bold, square-fronted, and entirely uninterested in behaving like a wellness brochure.

The unusual front format stayed because the approved die—not a default template—gets the final vote.
Artwork finalizedJul 12, 2026
Artwork historyOriginal approved artwork, preserved
Current stagePackaging artwork ready
FINAL ARTWORK

Front. Back. Tube.
Click any piece to get nosy.

JAR LABEL / FRONT1254 × 1254 px
JAR LABEL / BACK1122 × 1402 px
TUBE LABEL / FULL WRAP1891 × 832 px
REAL-WORLD PROOF

The honest
glamour shot.

Reserved for the actual jar, tube, packet, first successful pack-out, or beautifully chaotic workbench photo.

＋Product photo comingThe real thing will live here—no imaginary package mockups.